The Real Reason Your Content Isn’t Converting (and How to Shift It Fast)

You tried the big name coaches, but their strategies weren't built for your audience. Here we do sales differently. No bro marketing. No cold dms, no weird hooks. No fake urgency, just clear messaging aligned offers and strategy that actually converts. You're not here to hustle harder and miss all your family events.

So what we're gonna talk about is dialing in your messaging so that you are attracting exactly who needs your offer. But even more than that, exactly who. You want to work with 'cause that matters as well. And this is something that I just came naturally to me on Labor Nurse Mama, which is why I have almost 400,000 followers just on Instagram.

This is why I work with people who are experts in their field or are a subject matter expert, whether it's mental health, weight loss, fitness, nursing, birth, whatever it is, because whether you are sipping coffee. Or wrangling your kids or your dog. I've got a little puppy on my lap or kicking back after a long day of running your empire.

You will not have a successful business if you don't know who you're talking to. You have to dial in your messaging. So why is messaging everything? First off, if you've never heard this saying, I want you to write it down. When you talk to everyone, you talk to, no one. This is so hard for us as creators.

So the problem is if you're too vague or you're trying to talk to everyone, you're going to attract the wrong people. So let's say you are teaching people how to make money in the online space, and you say something like. You're always broke. You don't have money to invest, and you just don't really know where to start.

You have called out that person as opposed to you want to be free. You want to have choices that your finances bring in for you. Now you're calling in, you're future pacing. You know, the ones that you call in are the people you wanna work with. So if you're not calling in the right people. They're not gonna buy your offer and you're not even gonna want them to.

it's like talking to a room of people. Picture your Instagram account, your social media account, whatever it is, you will your email. If you're talking to everyone in the room, no one really knows who you're actually talking to. So be specific. Stop talking. Let, let's say you're in the fitness, right?

So a lot of times what I teach my clients is that I want you to actually talk to you. It's probably you you're talking to. Maybe you got into the fitness world because you had a C-section and you just couldn't get back into shape. Talk to her. What were you feeling? What were you thinking? That's what your content should be all about.

It should be what you were feeling, what you were thinking. Listen to your current students. Listen to your current clients. What are they saying in your dms? What are they saying in your email like messaging back to you. That's the level of detail you have to dial in on. If you're focusing on features.

That's a sales page. But let's get real. No one cares about the features. What they care about is what is it going to do for them? What is the transformation that they are going to have by joining your program if you're only talking about what you offer. We have eight modules and four Zoom calls, and we have a private Facebook group.

You're not painting a picture for your ideal client. You have to paint a picture of the end result. What are they going to get by working with you? Flip the script, focus on the outcome. Tell them about the transformation that will happen, how they'll walk away feeling so confident. This is what I do with my birth courses.

My doulas, my mental health coaches, my parenting coaches. Are you talking in a way that she talks or he talks? If you work with men, I don't work with men, but how are they talking when they're sending you dms, what language are they using? What words are they using? That is a sneaky mistake that a lot of professionals make.

So for my realtors, I know I have a lot of realtors. Are you using the words that your clients would be? Using, if you think about it, if you are using language that you could talk to another professional in your profession, girl, you using the wrong language. Your dream client needs to see you and what you're seeing themselves and what you're saying.

Not what another sex coach is thinking. What her client is thinking. Show them that you get what they're going through, that you see them when your content makes them feel seen and heard, it's gonna explode. So how to dial it in. Let's be practical. Get clear on who you're talking to. I teach my clients, I mentor them to have a name for their ideal person for their BFE, their best fan ever.

That's what's gonna gain traction. Picture your BFE in mind. Get specific. What's her vibe? What's her energy? What's her problems? What's the result she wants and future pace her. If you don't know what future pace is, dig and do some research. Write like you're speaking to the future version of her after she works with you, after she takes your course, after she is in your world for a while, right?

Here you go. You ready? This is from a seven figure business owner. Have the courage to repel the people you don't wanna work with. It's okay. Speak in a way that you are polarizing. The people who you don't wanna work with anyway. So let's say you're a birth educator and you only wanna work with home birth clients.

Do not make decisions based on your emotions. Make decisions based on what your numbers are telling you and refine your messaging as you go. So if you have a reel that bounces off with your ideal client, now if you have a reel that goes viral and it doesn't bring you your ideal client, that is not.

Profitable. That's not worth it. But if you have a reel that goes off in your niche and it brings you ideal followers, that is a reel to repeat. That is the content to repeat. So analyze that content, look at the hook. How did you speak? Who did you speak to and what were you doing in the video? And then recreate the exact same thing.

All right, Queens, that's a wrap for today. That was a short little one. But I challenge you right now to take a look at your messaging right now. Are you speaking to the person you want to work with? Is it specific enough? Are you attracting? Are you selling? If not, you need to refine your messaging, get super stinking clear.

I want you to be like, gosh, I could not make this more clear at all. If you have any questions, shoot me a DM and we can chat a little bit. Make sure your messaging is on track. All right, you guys, until next time, be bold. Take action. I. Build your empire.

DM me the word messaging. If you're ready to refine your voice, attract your BFE, which is your best fan ever, and grow a business you are obsessed with. Until next time, be bold. Take action and build your. Empire. I'll see you again next week. Bye for now.