Speak to the Right People and Sell Out Without Selling Your Soul

You tried the big name coaches, but their strategies weren't built for your audience. Here we do sales differently. No bro marketing. No cold dms, no weird hooks. No fake urgency, just clear messaging aligned offers and strategy that actually converts. You're not here to hustle harder and miss all your family events.

Hey Queen. Welcome back to Sold Out Sales School, the podcast for women who. Sell with soul, scale with purpose, and build businesses that actually change lives. I'm your host, Trish Ware, seven figure, CEO, labor nurse, mama, and the woman who turned a passion for birth into an empire. Of impact and today I'm taking you behind the scenes into my journey, some of my mistakes and what I wish more women knew when they step into an online business.

We're gonna dive deep on problem aware messaging, the strategy that took me from Nurse with a dream to building a brand recognized all over the world. Yes, I actually got stopped coming back from Europe. By someone's birth story that I had an impact in changing. How cool is that? Because connection is greater than features and clarity is greater than credentials, and your message is what magnetize your BFE your best fan ever.

And I truly feel when you start an online business with something you are obsessed with. It makes sense and it's so easy. It just flows out of you. The content flows out of you. The knowledge flows out of you because you're passionate about it and you know it. Now, do I believe that you can?

Why I have spent over like a hundred, 150,000 in coaching, in mastermind in online courses in, oh my gosh, this is gonna be the thing. This is gonna be the thing that changes everything. And what I found and why I am now doing my Mastermind Catalyst Queens and why I have one-on-one clients is because I realized there is a gap.

If you, let's say you're a financial advisor or someone like that. Yes. Your person. Is going to hopefully make money or save money, but it's really about impacting their life. They're not business owners per se. Maybe they are, but they are people who are coming to you because you're an expert in your field and there are no coaches out there who understand that because there's an extra layer in the marketing.

Yes I did. But because of me, because I decided that no matter what, when I invested that money, I was upleveling. So my first coach, my very first one-on-one call with him, I realized he doesn't understand mamas. He doesn't understand selling a product to mamas. And so I still said, okay, I'm gonna be curious.

He had a mindset coach and that was life changing for me. He had our mastermind, which is why I do a mastermind, because I decided, you know what? I'm gonna get in there and I'm gonna make everything of it. I'm gonna show up on the calls. I'm gonna turn my camera on. I'm gonna be engaged. I'm gonna ask the other business owners.

Every single day I connect with incredible women, both in labor, nurse mama community, and in my chain breakers, visionaries, action takers, legacy builders, women who aren't just chasing dollars, but who are pursuing impact. They wanna impact their clients, their customers. They also wanna impact their lives, and there is no shame in this space.

I grew up in a very conservative Christian Church who made you feel like wanting to be wealthy, wanting to have money was a sin. It was wrong, but it's not you guys. Because of the money I've made, because of my seven figure business and my multi-six figure coaching business, I have been able to do things I never could have done.

And because of my business, I could retire my husband if he weren't so darn stubborn. But that is in the works. But I want you to know that because of your business, you can change lives including your own. Okay, so let's get real for a moment, right? Think about the last time you made a significant investment in your business or your personal life.

Because it's not just about knowing what they want. It's about understanding where are they right now? What keeps them up at night? What makes their heartache, what are the dreams that they're even afraid to speak to their husband, to their best friends. When you're problem aware, you're not just selling your service or your course or your product, you're offering understanding.

You're reaching your handout and saying, I see you. I get you. Grab my hand. I've got you. So let me break this down a little bit for you. Problem aware messaging has three different components. It shows deep understanding where you truly understand your client's challenges. They feel seen. When you make someone feel seen, they wanna stay near you.

It's about connection, genuine connection. When you speak to the heart of what matters to your ideal client, your BFE, so get used to me saying, your best fan ever, your BFE, they naturally stop the scroll. They naturally lean in. And it offers them hope. Lastly, it offers them hope. You're not just sympathizing, you're showing them a path forward.

So how can you develop those problem aware messaging for your business so you don't use pain points to manipulate? We're better than that, y'all. That's, that's bro marketing. This is about genuine understanding and service. So start by asking yourself, I want you guys to write these three questions down.

What are the unspoken challenges your BFE faces? What do they desire so deeply? They're almost afraid to say it out loud. And what is the gap between where they are and where they want to be? Your messaging needs to bridge that gap. It needs to show them that you understand not just their practical challenges, but their emotional ones as well.

Really listen to the words your ideal clients are using and document the exact phrases they use to describe their challenges. Those are gold, and those should become the foundation of your messaging. Test different approaches. Share stories that reflect their journey. Ask questions that make them feel seen and create content that speaks to their deepest desires, not just the surface things, right?

Anybody can speak to that, but you know, what's beautiful about this approach is it creates a ripple effect. When you truly understand and speak to , your client's needs, your B e's needs. They feel it. They connect with it. They share it and they want more of it, and that's how you're gonna create a sustainable impact driven business.

So if this resonates with you, I want you to take action right now. And let's support one another and grow together. And if you're really ready to take this deeper, really master the art of connecting. 'cause what do you do once you connect? Where's your funnel at?

What do you, what's your process, your strategy, whether it's one-on-one mentorship with me, or joining Catalyst Queen. I'm here to help you guys. Because I believe in women who lift up women. This is why I even coach my competitors. I have another really big birth account. I have several birth doulas and labor nurses inside of my queendom because I believe when women lift one another up, they lift themselves up.

That's what it did for me and why I have a. Seven figure business and a multi-six figure business, not because I'm some magical, oh, well she just, you know, she did it right. She started at the right time. No, it's because I truly care. I care about my clients, I care about my mamas. I want to see them succeed.

And when you lift your people up, your BFE up, everyone succeeds. So until next Monday. You guys, if you have any questions, if you want any clarification or you just wanna say, Trish, that landed, come talk to me in my dms at I am Trish Ware.

Okay? You guys have an amazing week.

And finally, start connecting with your dream clients the way you know you should be. Whether you're just starting or you're scaling. Your message matters. Let's make it unforgettable. Okay, you guys, I will see you again next week. Bye for now.