Ready Is a Feeling- How to Build a Business Before You Feel Ready

You'll never feel ready.

Ready is a feeling.

It's not a fact.

The women who win are the ones who start before they feel ready.

Your story, your message, your expertise.

They're not just content.

That is the bridge that moves mountains for the women that you're meant to serve.

If you want to see change in your business, you have to make a move.

Sitting still never builds an empire.

Hello and welcome back to Sold Out Sales School.

I'm Trish Ware, and today this is gonna be a little shorty, I wanna have a real heart to heart conversation with you about something I see holding you back in your business, especially if you serve moms, parents, or families.

If you're here, you are probably someone like me who cares deeply about what you do.

You want to make a difference, an impact.

You wanna help to serve, to create real change.

But maybe just maybe you're feeling stuck.

Maybe you're pouring your heart into your content, you're showing up, you're doing.

All the things, and I'm putting up quotes if you're watching this, and yet the sales just aren't coming.

So today I wanna talk about why that is, and I wanna share a little bit of my own story because I know what that feels like.

Like you're spinning your wheels.

Let's get real for a second.

When I started Labor Nurse Mama, my life was a hot mess.

I was going through a brutal divorce, working as a nurse, homeschooling my kids, and holding space for all seven of them, and their emotions as our family changed forever.

I was in therapy, I was taking boundary classes, and honestly just trying to keep my head above water.

And yet in the middle of all that chaos, I made a decision.

I decided that my circumstances weren't going to define or dictate my future, and I decided that even if I only had small little baby scraps of time, I was going to use them intentionally.

Because here's the truth.

You don't need more time, you need more intention.

I didn't have time for fancy funnels or perfect branding.

I didn't have a team or big budget.

What I had was a message and a mission and a willingness to show up.

Even when it was hard, and you know what?

That decision changed everything for my family.

If you're willing to take the first step, you can move mountains even if you are carrying a baby on your hip and chaos in your life.

' cause here's what I learned, not just from my own journey, but from coaching women as well.

It's not your branding, it's not the algorithm.

It's not that you need to post more or have better ideas.

The real reason you're not selling is because you haven't learned to diagnose your audience's real problem.

Most people are treating symptoms surface level frustrations or what they think the problem is and not what your BFE actually says is the problem.

But real experts, they dig deeper, they get to the root.

If you can't clearly define her problem, you cannot.

Define the gap.

And if you can't define the gap, you cannot lead her across the content bridge to a solution.

And if you can't lead her to a solution girl, she is never gonna buy from you because she won't see you as the answer.

And if you try to guess and and diagnose the problem without talking to her, you will never know what the actual problem is.

I tell people all the time when I started at the VBAC lab, which is my VBAC course, I thought.

Like a high risk labor and delivery nurse, and I thought the main problem that I was solving was her fear of a uterine rupture, but that is what my fear was as a high risk labor nurse.

Her fear turned out after I talked and asked questions and spent time with my VFE, was that she was afraid of doing all the work and not.

Getting a vaginal delivery and ending up in a C-section.

Again, her fear was not uterine rupture.

That was my fear.

So once I switched my messaging game time, 'cause I found the gap.

So let's talk a little about the emotional cost of staying stuck.

It's not just about the business, it's about her life, her confidence, her relationship, her sense of self, her pregnancy, her birth, whatever it is.

And for you, it's about the cost of staying in the same place, overthinking every piece of content, spending hours, writing posts that don't convert.

Throwing ideas at the wall like spaghetti and just hoping something will stick.

But what if you could create content that takes minutes, not hours?

What if your messaging felt obvious?

What if buyers recognized you as the all capital TH, E expert and your sales came from clarity, not more hustle.

And that's the distance you're trying to cross.

That's the gap.

And let me tell you, if you wanna see change in your business, you have to make a move.

Sitting still will never build an empire.

Here's another truth, bomb.

Relatability builds fans, authority creates buyers.

Your story isn't a diary.

It's the delivery system for your authority, your perspective, and the path that can lead them across.

That bridge and your message moves mountains, and I see this all the time in my mastermind.

I have clients who are absolute experts like Sarah, 17 years as a doula, 900 plus birth attended, and yet she has a hard time introducing herself as the.

Expert, or maybe they think they need another certification or more followers or a fancier website, or they should have sold their offer X amount of times to be the expert.

But the women who get the real results, they show up with quiet confidence.

They own their expertise.

They focus on serving, not selling, and they build connection and that connection.

Builds trust.

' cause here's the thing.

Action takers are money makers, baby.

The women who win are the ones who move before they feel ready.

They don't wait for perfect.

They don't make decisions based on how they're feeling.

They just start.

So if you're listening to this and you're thinking, but Trish, I don't have time.

I want you to hear me.

You don't need more time, you need more intention.

When I was in the.

Thick of it.

I built my business with content and messaging.

That's it.

No fancy funnels, no complicated systems, no MiniChat, just me and my message and my content.

Clear intentional communication that connected with the hearts of the women I was meant to serve.

And here's a little secret for you.

This is why I tell my clients all the time, data makes decisions and decisions make dollars.

One of my coaches said that to me, and I will never forget it or stop saying it because you have to stop guessing and start.

Tracking.

If you wanna grow, you need to know what is working and double down on it.

And guess how you find that?

You find that by posting, posting, posting by doing different hooks and doing different captions, using my break framework, which it works.

But you want to post, post, post, not perfect.

Doesn't have to be perfect.

Just do the dang thing.

Just post the dang thing.

Go on there with your hair.

Messy.

That's real.

That connects to people.

You don't have to be perfect.

Your content doesn't have to be perfect.

Your BFE is not looking for perfect.

She's looking for you.

She's looking for an answer to her problem.

Show her that your it.

So here's my invitation to you.

If you're ready to stop spinning your wheels, if you're ready to step into your authority, if you're ready to build a business that actually supports your life, not the other way around, I want to just straight up invite you to apply for my Content Mastery Mastermind.

This is a space for women who are ready to move mountains in their business, who want to master their messaging and their content.

Who are ready to take intentional action.

Inside you are going to discover the three ways you can work with me, but you have to apply because I protect this container.

It is my little baby and I love these women so much.

So I wanna make sure you're actually a fit, so you have to apply.

You can go to trish ware coaching.com/.

Apply to see if you're a fit.

Once you do that, we will hop on a call and it'll be about 15 minutes to make sure you're a right fit.

If you're not sure you're a right fit, that's okay.

The application is a simple way for us to explore together if this is the right next step for you and in the call I will share the three ways you can work with me and you get to decide and we will chat and talk and get to know each other and figure out what's best for you.

I want you to know you are more ready than you think.

Your message matters.

You are not an imposter.

I promise you.

Your people are waiting for you.

Your BFE is out there waiting for you.

Ready is not a feeling.

It's a choice.

It's a fact.

It the women who are making money, who are building businesses that matter, who are creating the life they actually want, they start before they feel ready.

They start scared.

They start imperfect.

But guess what?

They start.

So if you're feeling a little nudge, like maybe this is for me feeling don't ignore it.

Take the step, apply.

Let's see what's possible for you.

I'm not another coach who only coaches coaching.

I'm not another coach who has never built a business in the B2C space.

I have built a business outside of coaching.

I didn't start coaching until I knew what I knew.

Worked.

Here's the thing, your circumstances.

Don't determine your success.

Now, I had a really complicated hard life and I care about yours.

I don't care in the sense that it's not a good excuse, lady, not your consistency is what will matter.

You show up, you take action, and you watch what happens.

I am cheering you on because I know you can do it with so much love and a little bit of firm nudge.

Okay, sis, that was your little cosmic slap on the booty to get you going, to get you taking action.

As always, if this landed with you, please leave a review, leave a comment, let me know.

Let me know what you wanna hear more of and subscribe means so much to me.

You are so amazing.

I adore you.

I'm so happy you're here.

And as always, I'll see you again next Friday.

Bye for now.