Why 99% of Business Coaches Will Never Help You Sell to Moms

If you're over here building a business that sells to moms, parents are real families, and you're taking advice from coaches who have never sold outside the coaching world.

We need to talk.

Welcome back to Sold Out Sales School.

I'm Trish Ware, mom of seven, former night shift labor nurse, and the woman who built a multi seven figure business selling to actual people, not just other entrepreneurs.

Today we're getting into the biggest mistake I see mom focused business owners make, and it's costing you sales every single stinking day.

So let's get into it.

Here's the truth.

Most coaches, 99% of them have never sold B2C.

They've built their entire business selling courses to course creators, coaching to coaching.

And there's nothing wrong with that except when they try to teach you how to sell to a mama who's Googling solutions in between diaper changes here's what I've learned after building Labor Nurse Mama to over 709,000 followers on all the platforms and having seven figure business, it's different.

It's totally different.

I hired my very first business coach.

He was very, very popular, very well known in the business space, and I realized on our first coaching call that.

He did not understand selling to moms.

There's a whole nother level to it, and when you're selling to another entrepreneur, they're thinking about other things like ROI and tax write-offs and scaling.

They're not thinking the way a mom is thinking.

She's thinking, can I afford this?

Can I still buy groceries if I buy this, will this really help me to have time for this?

She's thinking, is it really gonna help me or am I gonna feel guilty?

So let's break this down.

When I was a labor nurse, I decided to build my birth business.

And I wasn't selling it to other nurses.

I was selling it to scared first time moms.

And I realized really quickly that the marketing to moms is completely different.

They don't care about a 12 module framework.

They don't care about your fancy funnel.

They care about one thing.

Are you solving that main?

Problem.

And that's why your messaging has to be different.

That's why your content has to be different.

That's why your entire sales approach has to be different.

And what works in B2C is that you have to speak their language.

You can't use medical jargon or businessy words.

You have to talk to them like you're their bestie at Starbucks.

Two.

Your content has to meet them in their struggle, not where they should be, right, but where they are right now.

Three.

Your offer has to solve one clear problem, not 47 problems.

One problem because a mama with three kids and a full-time job and no time to breathe, she can only focus on one main problem at a dime.

And what changed everything for me is realizing what works with moms is the BFE.

Best fan ever method.

You need to know exactly who you're talking to.

You're not talking to all moms or not all parents, who is she specifically?

I wasn't talking to every pregnant woman on the planet.

I was talking to a mom who was terrified of birth, but wanted to be heard at the hospital, not a home birth, a hospital birth.

She wanted to be seen in her hospital birth, but she wanted to be at the hospital.

You have to use.

Who you are speaking to, to call her out.

The other thing that I figured out was my break formula and my break formula changed everything for my messaging.

Number one, be they have to be seen, call them out in their struggle.

Two, write their limiting beliefs, like flip 'em over, right?

The E is envision.

Paint the picture of hope.

Show them what's possible for them.

They're not stuck there.

A is anchor in your authority.

Position yourself as the expert.

K is knocked down the gap bridge to your offer with confidence and certainty, and that's how you'll sell.

If you create content that can converts through the break formula, not content that goes viral, we don't care about that, right?

That does not build your business.

We are creating content that gets engagement with the right people, not.

Vanity metrics because here's what happens when you get this right, when you stop chasing viral moments, viral won't get you sales.

I promise you.

I've had reels that have gone into like 20 million views.

They do not sell my offer.

My offer is sold by those quiet posts that speak directly to her and use the break formula.

You have to stop wondering why you're not converting and start waking up to sales notifications.

That's what I want for you.

I've watched some of my clients go from posting every day with zero sales to selling out their offers.

Not because they learned some new hack, but because they finally understood their audience and spoke directly to them.

If you are tired of taking B2B advice and wondering why it's not working for your B2C business, I get it.

I've been there.

But here's the good news.

You don't need to reinvent the wheel.

You just need to learn from someone who's actually done it.

If you want the full breakdown of how to create content and messaging that.

Actually converts real people into paying customers.

Join me inside of the Content Mastery Mastermind.

This is where I'm gonna teach you the exact frameworks I use to build labor Nurse Mama to a seven figure business.

DM me on I am Trish Ware on Instagram.

Listen, that was your cosmic slap on the booty.

Let's start selling your offer.

As always, hit subscribe, leave a review, and I'll see you again next week.

Bye for now.