Social Media Content Strategy That Converts – From Random posts to Strategic Sales Content

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Trish: Welcome to Sold Out Sales School, the podcast for women with heart led

impact driven offers who are tired of being the Internet's best kept secret.

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I'm Trish Ware, mom of seven, former labor nurse turned seven,

figure business owner and business mentor for B2C brands.

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If you're marketing to moms.

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Parents or real people who are not gonna make money off your offer.

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This show was made for you.

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You tried the big name coaches, but their strategies weren't built for your audience.

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Here we do sales differently.

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No bro marketing.

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No cold dms, no weird hooks.

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No fake urgency, just clear messaging aligned offers and strategy that actually converts.

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You are not here to hustle harder and miss all your family events.

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You're here to scale smarter with simplicity.

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So let's get you sold out.

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Hello.

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Hello.

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So today we are gonna be talking about what I call the content trust bridge.

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So if you've done any type of sales psychology or sales training.

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And listen, if you are selling online, you should be doing some

sales training, which is hopefully why you're here with me.

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I've been doing this a long time and one of the things that I've learned is what I call

this trust bridge, and we're gonna talk a lot about this, and I've heard a lot of really

amazing people like Alex Hermo and other sales and content creators that I really.

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Admire talking about the trust bridge, but I'm gonna break it

down hopefully in a way that makes it very understandable for you.

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So I wanna start with a brutal truth that might sting just a little.

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And y'all, you know, when you listen to the sold out

sales school, you're gonna hear Tula in the background.

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'cause that little puppy is always with me.

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So she's over here chomping.

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That is not me.

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Y'all.

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That is not me.

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Okay, so let's start with a brutal truth that might sting just a little bit.

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And so today I went and I spoke at a, an event for another

mastermind and I was talking to them about doing content audits.

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And one of the things I said was, okay, I am very.

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Blunt at times, and sometimes that's hard for people.

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So just bear with me.

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If I ever do a content audit, which if you come to my

Sold out content challenge, I might do a content audit.

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If you upgrade to VIP and I very well might get.

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You know, like I just, sometimes I am, I'm a little blunt and I

don't mean to be, but I am the type of person that I wanna hear it

and I wanna hear it truthfully, and I don't want all the, the fluff.

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I wanna just get to it, right?

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So, stick with me today because what I'm going to share with you will completely.

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Form how you show up online.

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And if you're watching the video, I'm gonna try to use my dry erase board,

but I have like hot pink and like these colors that might not show up.

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So we'll see if it works.

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But we're gonna talk about some things.

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So right now, your perfect customers are just scrolling past your content.

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They're not stopping, they're not engaging, and they're definitely.

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Not buying from you, but here's the thing, it's not because your offer isn't good enough.

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It's not because you're not posting enough and it's definitely

not because there aren't enough people who want what you have.

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And I know you've probably lied to yourself and said, oh

my gosh, I need to show up more, or I need to post more.

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I need to do this.

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Or the market is saturated.

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There's already so many people like, look at her, she's selling out.

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Well, yeah, look at her.

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She's selling out.

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So, so can you, is what I wanna say to you.

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Here's what it is.

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And, and I've been doing this for so long.

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I have been doing this for so long, and I've been coaching clients

and helping other creators and entrepreneurs build an online business.

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It's because you're creating randomly, you are creating random content instead of having.

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Strategy.

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And I know there's a lot of coaches and mentors out there

like just be you and go in your feminine flow and show up.

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But I can promise you that you have to have strategy.

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Your content is your front door to your business.

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And if you do not have strategy, you're not gonna create trust.

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And when I'm talking about the trust bridge, this is so in.

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Important.

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And after years of creating content and building my community, I've cracked

the code here on why some people can post once and get flooded with dms, asking

how to work together and while others post every single day and hear crickets.

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So in the next few minutes or so, this is gonna gonna be a shorty little

episode because I'm about to go eat dinner and binge watch some Bravo, right?

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But I'm gonna show you why this is happening and I'm gonna

tell you a little bit about my Content Trust Bridge Framework.

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That's a mouthful, right?

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That turns strangers into.

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Your BFE, like the people who can't wait to buy from you.

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So the problem with your random content is that, you know, maybe

you're posting like a motivational quote, or you're like scrolling

Instagram, you're like, oh my gosh, she did that and that worked.

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Let me do this.

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Or, oh look, he says do this.

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I'm gonna do that.

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Or you downloaded the 50 hooks and you posted that hook and you're

trying this and you're trying that, but you're not sticking to anything.

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And if there's anything that lands.

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Today, like if you're gonna skip outta me right now, I

want you to hear that repetition is your best friend.

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I want you to create four content pillars, five at the

max, and then repeat the same damn thing all the time.

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All the time.

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Like you're gonna have some core things under each of those

content pillars, but you're gonna say the same darn thing.

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All the time, and that is going to land.

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The reason you're showing up and nothing's happening

is because you don't have a business strategy.

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Meanwhile, someone else is posting three times a week and has people deming

the crap outta them, asking them constantly, how can I work with you?

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The difference is they understand their strategy, they have their content laid out.

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Strategically and they know what types of content

serves the different buyers in the buying journey.

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So we've got our bridge, and over here you've got these people who absolutely

know nothing about you, and we wanna take them over here to the win.

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Which is like over here is your client, your

BFE, and how do we get them across the bridge?

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And that is like taking little baby trust steps, right?

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And showing up and landing.

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And I know that all the gurus are saying educational

content is dead and don't do this and don't do that.

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But I am going to tell you from growing over 650 K

followers, plus on all the different platforms combined.

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That you have to do these three types of content.

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Your ideal customer needs to go on a journey with

you, and they have to go on a specific journey.

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And I always tell my clients it's like dating you.

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Don't go on a first date and go, Hey baby, let's get in bed.

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I mean, there are some dates like that, but do they really last?

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Right.

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So you have to take 'em on a journey.

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So think about it, would you buy a $2,000 program

from someone you just met and would you marry?

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Well, I did get married very quick to my husband,

so I did marry him 20 days after we met up again.

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But you know, whatever, most people would not do that.

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Only crazy people, right?

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But most people like first date, you're not gonna like buy the $2,000 program.

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Probably not.

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You need to know, like, and trust them.

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And there's a reason that those are coin terms in the industry in sales.

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We need to build that through our content.

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What most entrepreneurs don't understand is that the different

types of content builds different levels of trust and takes them.

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I don't know if you guys can see this, but, oh, you can't see it at all.

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I'm gonna try the blue.

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Let's see the blue.

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Takes them over the bridge and you probably can't see that at all.

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So whatever, who cares?

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That's right.

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You get it.

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You know what a bridge looks like.

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Different types of content builds different levels of trust.

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So if you're not strategically using the right content with your content pillars,

repeating the same message and using it at the right time, you're basically asking

strangers, Hey baby, marry me on the first date, and that is not what we want to do.

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So we're gonna talk about the content trust bridge.

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Framework and imagine your customers are standing over here.

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I wanna draw a bridge, but I can't.

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But they're over here on this side of the bridge and they're strangers.

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They don't know you, they don't know that you exist.

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And maybe just maybe you've listened to my content and messaging strategies.

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my sold out strategies, and you've stopped the.

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On the other side of the bridge is your BFE.

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That's the person who like can't get enough of you.

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Like everything.

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You post every story, every offer you drop, everything you do, they wanna be there.

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Every time you, you have a coaching call, they're

on it because they're your BFE, your best fan ever.

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Most people try to get customers to be like,

whoop, and jump over from one side to the other.

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With one random post or stealing a strategy here, copying a post there, oh my gosh.

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Changing up their plan all the time, and that just doesn't work.

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Instead, what you need is strategic stepping stones to go over.

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The bridge and my husband and I went to San Francisco and we went

to this Japanese tea garden, and I'm picturing this bridge that they

had there and you had to take very strategic steps to get over it.

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So when I'm talking about the three types of content that I teach, and again.

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I have my sold out content challenge coming.

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We are going to teach you exactly how to create this.

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So go to trish ware coaching.com/s, as in Sam, OO, so SOO trish ware coaching.com/.

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SOO, and we'll have the link in the show notes.

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Okay?

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The first content is inspirational content.

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This is where they first, like they see you and you see them.

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This is about them.

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Never talk about you, talk about them.

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So if you're talking about your story, use you language right inside your caption.

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You can talk a little bit about you, but always flip to you language.

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So inspirational content is going to make them.

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Feel seen.

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It's gonna trigger emotions.

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It's like quick inspirations, mindset shifts, relatable moments.

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This is where you're gonna like dial it in so much that she feels seen.

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This could be talking head videos where you're talking about where she's at.

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Like she's still on this side of the bridge.

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She hasn't gotten to the other side.

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So if you're talking about what feels like on this side, she's not gonna relate.

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Right, and this is where she's gonna say, oh my

gosh, this person really gets me and understands me.

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Educational content.

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This is the connection stone.

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This is where they see you as an expert because you know your stuff.

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So stop gatekeeping.

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I know people are like, educational content is dead.

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That is a lie.

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I have built a seven figure business outside of the coaching business.

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Mind you on.

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These three types of content, educational content that lets

them see that you actually know what you're talking about.

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So do me a favor, post some educational content, and you're not gonna

give them all of it, but give them some nuggets that give them some wins.

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This content makes them.

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Think and make them understand that you are the expert.

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Go live.

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Maybe do some teaching topics, teach something valuable.

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Answer questions, give some quick tips.

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Myth busting like four tips for this, or, here's how you do this.

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That's what you're gonna want to do, right with your talking head.

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May videos, explain concepts, share frameworks.

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This content answers like, does this person actually know what she's talking about?

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And can she help me?

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The third is authority content.

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This is the trust stone, and you should be rotating this content based on your pillars.

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Remember, this is where they experience your expertise.

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They see proof.

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This is where you do some like green screen with some like customer proof.

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This content makes them believe behind the scenes of your process,

your client wins, your client testimonials, your framework.

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In action case studies, your methodology, whatever that is, and

I'm gonna be teaching that in the sold out content challenge.

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And this is so important because this tells them, has this person actually gotten results?

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And I know some of you guys are just starting, your result might be your result.

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It doesn't have to be someone else's when you first start.

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You need all three types of content consistently, not just one.

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Use your content pillars.

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Most people get stuck in the inspirational, emotional, like having fun doing the trends.

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The trends are fun and yeah, they'll get you

views, but what does that do for your sales zippo?

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Zippo.

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You need to do all of these types because people

need to walk across the bridge, not stay on one side.

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The magic happens when you strategically cycle through

your content pillars using all three types of content.

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Okay, you guys, so that was just a little shorty.

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But here's the thing, this is just the foundation.

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You need to know exactly what to say inside each type of content, how to deliver it

authentically, and most importantly, like how do I turn that trust into consistent sales?

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And that's exactly what I'm covering in my free five days Sold out content challenge.

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And we do this every six to eight weeks, over five days.

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I'm gonna walk you through how to create.

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Your content.

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Day one is messaging a mindset.

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We're gonna find out who I'm gonna get you outta your own head.

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I know some of you guys are having a hard time just showing up.

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You don't even know how to do it or how to create the content, and

a lot of that is just inner work and I'm gonna teach you how to.

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Start speaking directly to your BFE.

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We'll shift your beliefs, bust through visibility blocks, and show you how to

talk to the one person who is already searching for what you have to solve.

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Day two is bridging the gap.

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We're gonna talk about what we're gonna talk about, your framework,

the six psychological buyers and the steps they have to go through

day three story to selling with your signature framework, and I'm

gonna teach you how I get story views into like a hundred thousand.

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Day four, we're gonna do buyer aligned content, creating scroll,

stopping buyer aligned content that hits your different BFE types.

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We have to hit the different buyer types.

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then day five, repetition that converts and follow up that sells.

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I'm gonna teach you how to sell a new dms, and I'm gonna simplify your strategy.

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I'm gonna be teaching every day for one hour.

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So five hours of training.

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But if you upgrade to VIP, which is what you wanna

do, you're gonna get extra five hours of audit.

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And coaching.

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And then the first five people, which I think I only have one or two spots

left for this next challenge, you're gonna get a one-on-one coaching call

with me, so go to trish ware coaching.com/soo and secure your VIP spot now.

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All right, you guys, that was just a little shorty for you guys.

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Remember the three types of content, inspirational, educational.

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Authority driven.

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You're taking them across a trust bridge, show up consistently, show your face,

speak directly to them, use you language, and build the trust so that you can

build your BFE show up for the challenge that is your cosmic slap on the ass, babe.

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Because action takers are money makers.

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You are the magic.

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Don't forget it.

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As always, hit subscribe, write a review, and else.

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See you again next week.