AI Is Flooding the Internet with Fake Content — Here’s How to Be the Real Deal

I wanna share a stat that stopped me cold.

But guess what?

In less than two years, they're sick of it.

The internet went from embracing AI content to actively rejecting it, and the creators and the brands who bet their entire presence on artificial content are feeling that right now.

So I'm gonna tell you exactly what's happening, why it matters to your sales and your productivity, and what the women who are winning in this market are doing instead.

So stay with me.

Welcome to Sold Out Sales School.

I'm Trish Ware, labor and delivery nurse of 16 years, a mom, and a unicorn coach who helps women who sell offers to consumers, like moms and families.

And I help you figure out social media and all the overwhelm, and sell out your offer without burning out or becoming someone that you just don't recognize anymore.

So today's episode sits right at the intersection of everything I believe about business and everything that's happening in the market right now.

So we're gonna talk about AI, which I love AI.

And before you think this is an anti-AI rant, it is not.

I promise you, I use it every day.

It's a powerful, valuable tool, but there's a fine line, and the market right now is making it very fuzzy as to what that line is.

So I had a client who was so frustrated.

Her content was not converting.

It was growing.

She was going viral.

She's brilliant.

She's got amazing expertise, funny.

She was posting consistently.

Her visuals look great.

Her captions were well-written.

But when I looked at her content, I immediately understood the problem It was technically perfect, but it didn't have life in it.

It didn't have her.

It was, it was, like, flat.

She had outsourced her voice to AI, not some of it, but all of it, her captions, her hooks, her email sequences, everything, her DM conversations.

All of it had been run through this, like, generator, if you will, and it was very perfect, very polished, but she is not a perfect, polished person, and her audience wasn't looking for that, and they weren't buying.

Even though she was very visible and she was growing, they weren't buying because they couldn't feel her, the human inside of this beautiful brand.

So we spent four weeks on her calls doing one thing, getting her voice back unfiltered, and training her AI to do that, but she also had to put in her human step.

She had to add her into that, and today that's the conversation we're having So here's what I want you to understand.

We are in an AI world.

We're living in it.

There's just no way around it, and AI is extraordinary at generating content, but it's terrible at generating, like, the humanity side of it, the human side of it.

It can write out your caption, but it can't respond to a DM or a comment.

It can produce your email sequence, but it can't produce the lived experience that makes her feel really understood.

So yeah, it can generate 100 posts in one day, and it can batch produce all sorts of content, but if you don't get your hands in there, if you don't get your voice in there, you can't replicate what she's feeling at 2:00 AM.

That is still a human territory.

And in a world where AI is generating most of the content, the human side of it has become a premium luxury, a premium thing.

So I want you to hear me right now.

This is the whole point of this.

You are not competing with AI.

You are the thing that AI created a demand for, you, like the human side of you.

But it's only to get rid of the tedious side of it, not the sides of it that it can never replace.

And so there's three ways that you can become irreplaceable in an AI era, and it's three things I want you to start implementing.

Number one, use AI as your brainstorm tool, never as your voice replacement.

AI is extraordinary at helping you organize your thoughts, your, your content.

You can outline it, you can research your market, and you can generate options to react to, But it is not you.

It is not extraordinary at being you.

The line I live by, AI can help us build out the structure, but we have to organize the words that go inside of it, my voice, my stories, my specific examples, my real-life moments.

So if your audience couldn't tell the difference between your content and Suzy down the street, then you've outsourced your voice way too much.

And in fact, we have Freya inside of the mastermind, and I tell my ladies, "Don't ever just use her output. Infuse you into it." Okay, number two

I want you to post one raw, unedited piece of content, something that you are just riffing, right?

Yapping.

Yapping's the big thing, right?

Yap without being filtered.

Yap and share and talk like you're talking to your bestie at Starbucks, because that is the signal this market is looking for, so let's give it to them on a regular basis.

Now, your DMs.

This is a non-negotiable for me.

DM open rates are 88%.

They convert at rates emails will never see, and it's the only version of you that reaches a potential buyer that is not AI generated.

So show up in the DM as you, not as a bot, not as a template, not a sequence someone else wrote for the masses.

You.

That alone will set you apart from 90% of other accounts in your niche right now.

You show up, you have the conversations.

Now, again, you can use AI to help you navigate some of these conversations, but you have the conversations, and use your voice memo so they know that it's you.

So again, I wanna be very transparent.

I use AI.

I use it for research, outlining, brainstorming where I'm stuck, but there are days I'm genuinely grateful, you know, it exists because it gives me back hours I can spend with Grayson and with my grandchildren.

But I have a hard line.

My audience will always hear my voice, my stories, and the version of me that's not smoothed out, just like right now.

My hair's a hot mess, you know what I mean?

Until the real me's gone, I'ma show up.

Because the thing that got people into my world, and this was way before funnels, before reels, before all of that, it was me, the messy, opinionated, hot mess of a labor nurse turned educator, turned entrepreneur.

And that's what we have to protect, and I'm asking you to protect that version of you as well.

Show up messy, imperfect, because that shows you are not AI generated . And I'm all for AI, so I don't want you guys to think that I'm not, and I teach it inside my mastermind how to use it the right way, to use it in a way that stills allows you to be experienced.

Because AI cannot replace the experience that your BFE can have with you.

That's my, my hill I'm gonna stand on.

Again, you are the differentiator in a world full of generated content.

Your real voice is the most premium thing you can publish.

Do not give it away.

Do not outsource it.

Do not let the efficiency of a tool steal the parts of you that need to be inside your business.

I say this all the time, you are the IP.

No one can steal it.

So this week I want you to look at your last 10 pieces of content, how many of them sound like you, and how you would show up if your BFE turned around at Starbucks.

And I want you to start po- posting one unfiltered story, one piece of content that is totally raw, imperfect, totally you As always, thank you so much for being here.

If this episode resonated with you, please hit subscribe to the show, and do us a favor, leave a review.

It means everything.

Come find me on Instagram at iamtrishware, and I would love to hear your opinion about AI blended with human, or are you, like, totally against AI, or are you for it?

Okay, so that's your cosmic slap on the booty this week.

Remember, if you sell your offer, it sells, so let's start selling your offer.

I'll see you again next week.

Bye for now